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This service is provided on News Group Newspapers' Limited's Standard Terms and Conditions in accordance with our Privacy & Cookie Policy. The move followed growing consumer interest in plant-based options. There will be two bays in each of the stores solely with products which are both meat-free and dairy-free. Better understand what’s influencing grocery shoppers today, with insight on what this means for future behaviour both pre-shop and in-store. Asda is the first supermarket in the UK to launch a shelf-stable vegan aisle. The introduction of the ambient vegan aisle, which is a first of its kind in a UK supermarket, aims to make even easier for vegan shoppers to identify which plant-based products they can purchase that are suitable for vegans. 679215 Registered office: 1 London Bridge Street, London, SE1 9GF. For further details of our complaints policy and to make a complaint please click this link: thesun.co.uk/editorial-complaints/, Comments are subject to our community guidelines, which can be viewed, Asda is launching two vegan bays in around half of its supermarkets this week, although some larger stores will have three bays as pictured here, Shoppers fill trolleys with loo roll as stores urge Brits NOT to panic buy, Independent Press Standards Organisation (IPSO). Asda has been praised by shoppers for launching an aisle dedicated to plant-based foods across hundreds of its stores. The supermarket is launching over a hundred new ambient vegan products across 359 of its stores this week, all of which will be displayed in two brand new dedicated plant-based bays. The new products include Asda own label meal pots, as well as a number of popular brands such as Mrs Crimbles, Vego, two exclusive Galaxy flavours, and an exclusive new Falafel Mix from Bosh. Asda is adding a new vegan aisle to its supermarkets (Image: Steve Reigate Daily Express). The same great prices as in store, delivered to your door with free click and collect! But now Asda is now trying to make the shopping experience much easier for vegans, by introducing entirely vegan aisles to its supermarkets. Nick Gladding People following a plant-based diet will be able to shop in two separate bays in Asda stores. Asda is set to become the first UK supermarket to dedicate two aisles entirely to vegan food in 359 stores. Asda is bringing a brand new aisle to stores. In fact, searches for vegan foods skyrocketed on Asda’s website by 275 percent in the last year. Earlier this month Domino's launched its first vegan range. Commenting on Facebook she said: “Don't see the problem! Asda’s vegan aisle will be implemented across 359 of its stores in the UK. Asda introduces vegan-only aisle across hundreds of stores; Northern Ireland. Read more: Man reveals how to seal a bag of crisps with this simple hack. Retail Analysis is your window on the world of retail, providing insights on retailers, countries, stores and trends. The supermarket was praised by customers after it announced it would be adding a vegan aisle to 359 branches across the UK. One bay will be brimming with savoury products including proteins, cooking sauces and condiments, while the other bay will contain snacks and sweet lines. "By merchandising all our vegan items together, we hope to save customers time and offer inspiration, whether for those following a plant-based diet, or those looking to reduce their meat consumption.”, Warning thousands of parents could be forced to repay child benefits, Normal-looking flat on sale for £325,000 hides incredible secret in basement, Rare Harry Potter book rescued from car boot sale could be worth up to £50k, Online shops bring forward Xmas last-order dates and warn of delivery delays, From Cadbury to McVitie's — the best chocolate biscuits tins for Christmas, ©News Group Newspapers Limited in England No. Asda is launching 104 new plant-based items (Picture: Getty) Asda has become the first UK supermarket to launch a vegan aisle – entirely dedicated to plant-based food. ASDA shoppers will soon find it easier to hunt out vegan items in store as it launches a brand new dedicated plant food aisle. Saturday 19 Dec: 7am to 10pm. The new selection is only available in certain Kent stores however, with just Ashford and Gillingham taking part in the initiative so far. Supply Chain Analysis gives you the latest insight, case studies and thought leadership on how to build a successful supply chain. Vegan aisle. Asda revealed last month that it would be launching the vegan food aisle in 359 of its stores. Asda has confirmed a major change to its supermarkets - by announcing 359 of its stores will offer dedicated vegan aisles. One will be for savoury items, including proteins and cooking sauces, while another one is for sweet food and snacks. The new products include Asda own label meal pots, as well as a number of popular brands such as Mrs Crimbles, Vego, two exclusive Galaxy flavours, and an exclusive new Falafel Mix from Bosh. The move follows a surge in customer interest in animal-free options, with searches for vegan foods skyrocketing on Asda’s website by 275 percent in the last year. For other inquiries, Contact Us. Asda delighted its customers yesterday when it announced 359 of its stores would offer dedicated vegan aisles.. Meanwhile, Asda exclusives include a Bosh falafel mix for £1.99 and Galaxy bars in mint and cookie crumble for £2.50. IGD is a research and training charity which sits at the heart of the food and grocery industry. Information for the food and consumer goods industry. Senior Retail Analyst Others who complained included the National Sheep Association (NSA). @RetailAnalysis. The new ambient aisle, launched across 359 stores, features two bays: one dedicated to savory items, including condiments and cooking sauces, and one dedicated to sweets and snacks. Asda Becomes the First UK Retailer to Launch Ambient Vegan Aisle. As such, more and more vegan eateries are popping up and now supermarket giant Asda has expanded its offering by announcing 359 of its stores will offer dedicated vegan aisles. Asda’s New All-Vegan Aisle Branded ‘Controversial’ – Is There One Near You? Asda will release more than 100 vegan products (Image: Getty Images) Asda is launching a vegan aisle across 359 of its stores in the UK after revealing plans for more than a hundred new vegan products in its range of non-refrigerated products. Our team of retail experts track the latest industry trends, deliver and analyse key news, and visit retailers and their stores around the world to provide you with commercial insights that will help you build stronger plans and work more effectively day-to-day. This week, Asda is launching over a hundred new vegan products and will place them together with the existing plant-based range in a dedicated vegan aisle. By merchandising all our vegan items together, we hope to save customers time and offer inspiration,whether for those following a plant-based diet, or those looking to reduce their meat consumption.”. When we checked online at Sainsbury's and Tesco we couldn't find similar items being sold. MONEY.CO.UK has shared some top tips with us to help you keep your supermarket spend down to a minimum. Asda is thus responding to the growing demand for plant-based products and is intensifying the competition that exists between major retail chains in the UK.. To tackle this, Asda has become the first UK supermarket to create a vegan aisle, housing all of its vegan produce in one place to make sure shoppers don’t miss what’s on offer. Sarah Thornewill, Asda’s buying manager, said: “We understand that customers want a quick and simple shopping experience, and this shouldn’t be restricted by dietary requirements. Asda promises prices will be "market leading" and adds it will also include exclusives you can only buy directly from the supermarket - at least at first. With searches for vegan lines up 275% since 2019 on asda.com, the retailer has chosen to launch a dedicated two bay vegan across its 359 strong store network. We talk to thousands of British grocery shoppers each year. We've asked Asda for the weight of its vegan items so we can conduct a full price comparison. According to Plant Based News, the vegan aisle is intended to be divided into two areas, … (Asda) More. One bay will stock savoury products including proteins, cooking sauces and condiments, and the other, snacks and sweet lines. ASDA shoppers will soon find it easier to hunt out vegan items in store as it launches a brand new dedicated plant food aisle. To inquire about a licence to reproduce material, visit our Syndication site. It means the range will be stocked in around half of Asda's almost 600 UK supermarkets. Currently, these items are spread around the store, although vegan frozen and chilled items will remain where they are. This week, Asda will become the first UK supermarket to launch a vegan destination in store with two bays entirely dedicated to plant-based products. One side will house savoury foods, including … From this week, the supermarket will have at least two bays solely for meat and dairy free products in 359 stores in a move it claims is a first in the UK. It follows a recent focus on vegan lines from major restaurant chains. You can find the full list of stores at the bottom of the article. To see all content on The Sun, please use the Site Map. Get the latest insights on Coronavirus (COVID-19) to help your business understand what the food and grocery industry is doing around the world. Commenting on the aisle launch, Sarah Thornewill, Asda’s Buying Manager, said: “We understand that customers want a quick and simple shopping experience, and this shouldn’t be restricted by dietary requirements. Stocked in the aisles will be 104 new products including Asda's own brand vegan range, as well as items from brands such as Bosh, Galaxy, Mrs Crimbles, and Vego. We explore their behaviour, missions, sentiment and preferences across a range of different key industry themes and topics. The Sun website is regulated by the Independent Press Standards Organisation (IPSO), Our journalists strive for accuracy but on occasion we make mistakes. Examples include Asda's own brand pasta lentil bowl and Asda's rice bowl for £1.50 each. The Asda stores across the UK which will have a vegan aisle - full list While 359 Asda stores will get the new range, not every single store will get a dedicated aisle men The aisle will house all of Asda's vegan products in one place. Products in Asda's vegan aisle include: Asda Pasta Lentil Bowl - £1.50 Asda Rice Bowl - £1.50 While McDonald's launched its vegan dippers in January, although these have since been recalled over quality concerns. To meet this demand, Asda will launch 104 new lines at 'market-leading prices' across a dedicated vegan area. To meet this demand, Asda will launch 104 new lines at 'market-leading prices' across a dedicated vegan area. ©The Institute of Grocery Distribution and IGD Services, Asda Stevenage: Test & Learn Technology store, Compare Asda's performance with its main rivals in our, See inside Asda's latest thinking on large format stores at, See how Asda is testing new technologies at, Walmart resumes talks to sell stake in Asda -. The chain, which has its headquarters in Leeds, has also revealed it will be stocking more than 100 new vegan items across its non-refrigerated range, BristolLive reports. The launch follows a survey undertaken for the retailer which found that 17% of UK households are reducing their meat intake or following a plant-based diet, a trend also confirmed by recent IGD ShopperVista research. From this week (21 st September) Asda will become the first UK supermarket to launch a vegan destination in store with two bays entirely dedicated to plant-based products. Shop online at ASDA Groceries Home Shopping. To tackle this, Asda has become the first UK supermarket to create a vegan aisle, housing all of its vegan produce in one place to make sure shoppers don’t miss what’s on offer. Asda is launching a vegan aisle across 359 of its stores in the UK after revealing plans for more than a hundred new vegan products in its range of non-refrigerated products. New fixture for ambient vegan lines Asda has become the first UK supermarket to introduce a vegan food aisle in good news for eco-warriors, everywhere. One bay will include savoury foods, including proteins and cooking sauces, and the other is for sweet food and snacks. To fill the shelves of the new aisle, Asda is also launching 104 new products including Asda meal pots, as well as items from brands such as Mrs Crimbles, Vego, two exclusive Galaxy flavours, and an exclusive new Falafel Mix from Bosh. "The Sun", "Sun", "Sun Online" are registered trademarks or trade names of News Group Newspapers Limited. The aisle is filled with more than 100 new plant-based products. View our online Press Pack. Now Asda is making it even easier for vegan shoppers to identify which products they can purchase as it gets set to become the‘first UK retailer to launch ambient vegan aisle’. Use your supply chain to be more efficient, improve capability and grow your company. In each store two bays will be dedicated to vegan products. But elsewhere, the cheapest price we could find for falafel mix was £1.20 (120g) at Sainsbury's, while Morrisons sells vegan Galaxy bars (100g) in caramel and sea salt, orange, and caramelised hazelnut for £3 each. The move comes as searches for vegan lines have gone up by 275% since 2019 online at Asda, while research it carried out in January found 17% of households were reducing their meat intake or following a plant-based diet. It branded vegan alternatives... Vegan aisle. Full list: Every Asda store set to get a dedicated vegan aisle. Asda recently revealed that it is launching an ambient vegan food aisle in 359 of its stores. Asda revealed last month that it would be launching the vegan food aisle in 359 of its stores. And it has delighted customers who eagerly took to social media to thank the supermarket giant for making trips to the supermarket that bit easier. Asda looks set to become the first UK supermarket with a dedicated vegan aisle - devoting two bays entirely to plant-based products. Sunday 20 Dec: 12.30pm to 6pm (30 minute early browsing) Monday 21 Dec: 7am to 10pm . 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